Why Going After Your Passion Is A Great Way to Achieve Nothing


Today I want to talk about going after paid work, or trying to create a business around something you’re passionate about and why it may be a terrible idea.

Out in the personal development world there’s all of this…

“Go after your passion”

“Follow your bliss”

… “Do what you love”

…and the money will flow!

Whilst the concept sounds all warm and fuzzy and fabulous, in reality it’s a fantastic strategy to do and achieve nothing.

Here’s why.

Most people approach passion something like this.

“I’ll show up, give my all, put loads of energy and effort into something that I care about, something I’m passionate about”

The problem is…

Over and over people tell me, “Ann, I don’t know what my purpose is, I don’t know what I’m passionate about”.

Behind that statement is a darker truth, the person is saying, “I’m going to sit here on the fence of non-commitment and wait for my purpose, my passion to find me”

That is a brilliant way to hide.

The truth is that anything worthwhile in life has obstacles, pitfalls, and complexities.

When you sit on the fence, examining each thing that comes past against an arbitrary ”passion and purpose” test, it’s super easy to see the challenges and work involved and go  “Oh, I’m not sure that’s my passion, I’ll just sit here a bit longer and wait for something better to come along.”

This video is all about how to avoid this dangerous, waiting place.

Through all my years of progress, success, work, businesses, financial expansion and creation, and having worked with thousands of people and helped them live their juiciest, most abundant life – this I know for sure.

It’s the other way around.

When you approach life from the perspective of…

“How can I bring my passion to whatever I do?”

magical things happen.

Work before passion is way more generative and life expanding and sustainable than hanging around for passion to strike you.

Watch this dancing traffic cop showing “How to bring passion to whatever you do…”



Directing traffic South African style! Classic 🙂

(For licensing and usage, contact: licensing@viralhog.com)

Posted by Murray Kernick on Saturday, March 11, 2017



I’m not saying you have to go and find just something that you hate.

What I suggesting is that you dig deep and get creative about how you can bring your joy, your passion, your authenticity, your creativity, your very life-force to whatever it is you need to do to create and live the life you want.

The reality is, there are some things in life that are not going to be your passion, but you’re going to need to do them to have success.

Maybe you don’t particularly like downloading the transactions on your bank statement to create your income statement and track where your money’s going.

So how can you make it fun?

Maybe tracking the effectiveness of a promotion, or following up on leads feels worse than rubbing sandpaper over your eyeballs, but if that’s what you need to do to increase your sales and improve your profit margins – dig deep and make it fun.

When you choose to bring joy and passion to ever aspect of your life because you understand that the action you are doing is firstly a choice, and secondly is going to contribute to what you want, that’s when you really live and create an expansive, joyful life.

In the comments below I’d love to know:

  • Where in your life do you need to show up with more passion than waiting for the passion to show up for you?
  • Where in your life has your passion grown because you chose to show up and do the work first?

This concept also talks to many creatives who can get really caught into the equally insidious belief…

“If I’m committed to my art, I have to live off my passion and my creative work has to pay for my lifestyle”.

This terrible burden keeps so many amazing creatives from living their passion because their passion may not be able to pay the bills.

This belief will prevent them from doing the financial wellbeing work like getting assets working for them, like setting up a regular investment in index tracker, like building a property portfolio, and all the other vital wealthy life actions – and hence it will keep them trapped forever.

We do our wealthy life actions, not because we’re passionate about them, but because they enables us to live the life we want and free us up to do all the things we are passionate about.

So let this be your mantra..

Work Before Passion.

Get stuck in, do the work, focus and grow and once you start making progress, notice how you’ll become passionate about it.

Remember to share as much detail as possible as thousands of Wealth Chef’s in the making come here each week for juicy wealth snacks, insight and inspiration as they create their juicy financially free lives too.

Your ideas and shares may trigger someone to have a big breakthrough.

Thanks as always for reading, watching and sharing so generously and for choosing to master this key ingredient money and live your juiciest life.

With huge love



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  • Tshiamo Seepamore says:

    This is a video I didn’t know I needed. Thanks for this perspective. I’ve always wondered what am I passionate about. You’ve just confirmed how I do things in life. Do the work and the passion will come. Thanks Ann.

  • Jeannie Monaghan says:

    You are so right about putting your passion into whatever you find yourself doing. If only because life is more enjoyable that way. I don’t like cleaning my house so I put on my workout clothes and some workout music and pretend it’s a workout. Much more fun – if you like working out – but you get the idea.

  • Thanks so much. This article is life changing.
    I appreciate it feom the bottom of my heart. I am one of the creatives who now struggle at age 52. Its stressful to say the least.
    I can now turn my life around!!

  • jo says:

    I have the same shirt you’re wearing -:)

    What can you say about good taste, eh-:)


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